Digital marketing is more cost proficient and effective than traditional marketing. It allows you to observe, evaluate, analyze and test the effectiveness of your hard work faster and better. You can use analytical tools and check your achievement in terms of your R.O.I. for all your campaigns.
Digital marketing supports your business objectives by converting prospective consumers into customers using digital technologies. When you have a working website, or send out e-mails, or have a have social media account for your business, you already do digital marketing.
Digital marketing really gives you infinite possibilities and unlike most offline and traditional marketing efforts, allows you to see precise results in real time.
The top 3 benefits of Digital Marketing
1. Analytics
With analytics you can see the number of people who have visited the different pages of your website, from which source they came from, how long they stayed on your website, what device they were using, what browser they were on, which country or state they were from, etc.
This analytical intelligence helps you to prioritize marketing channels. Analytics makes it easy to decide where to spend more or less time and money on, based on effectiveness. With traditional marketing, it’s almost impossible to tell how people react and interact with your brand before they make a purchase. With digital marketing, you can see what are trending patterns in people’s behavior from the early stages of the buyers journey.
This allows you to make more informed decisions about how to attract right people.
2. Content performance and lead generation
Distributing Content using traditional marketing is hectic and time consuming. You have no idea how many people actually look at it and how many just throw it into the trash. In terms of Digital Marketing, you know exactly how many people download and view the content because you can evaluate it. You can even collect the contact details of the people with a form they have to fill out before they can view the content. This way you not only have full control over performance of your content, but also generate leads to convert customers. You can now connect to those leads and engage and delight them even more.
3. Attribution modeling
The accurate digital marketing tools allow you to trace and evaluate all of your sales back to the first digital touch point of a customer with respect to your business. That way you know what section of your success can be attributed to any particular channel. This is called attribution modeling. By analyzing your marketing campaigns with regard to the customer experience you can identify behavioral trends i.e. how people research to buy your product or service and what search keywords they’ve entered. That way you can make more educated decisions which make it easy to decide what to invest more money, time and attention in and what needs to be readjusted.
Online digital marketing makes a way bigger part and gives you so many opportunities to grow your business so you simply can’t miss out on this practice.
After all, digital marketing is simply effective marketing that helps adding value to consumer experience.