The market is rising at a very substantial rate, with so many choices available for each type of product and services every business needs an extra superiority to compete. Today marketing has entered a new chapter where digital marketing or social media marketing is in the limelight. All businesses need to put their product and services out on social media to entice consumers.
Small businesses should not suffer due to their lack of resources for marketing instead opt for digital marketing to be at par with the competitors with efficient use of resources.
1. Social media marketing
With the rising social media users, it is the best to advertise your product and reach a larger audience with lower budget. It has been noted that social media marketing can help double the sales as compared to trade shows, telemarketing and direct emails all at once. You can start by choosing one of the many platforms, which your customers engage-in for discussions. Social Media is a great platform to connect with the industrial leaders and get proficient advice from them to expand your business prospects.
2. Blogging/Vlogging
This is considered as the top content marketing strategy to present your business prospects in a very innovative and informative method. People are tired of sales pitch and advertisements, so this is where blogging comes to be your saviour. You can express the details about your products and services in an enlightening way to make people attentive of them. You can make your unique content SEO optimized which will drive traffic to your website and generate more sales.
3. Recourse to email marketing
To reach the target customers without disturbing their working, the best option to get the email addresses would be to start a contest. You can start the contest on preferred social media platform if possible, Facebook where people can subscribe to it. This way businesses can connect only to those individuals who are interested in your product and services. You can start communication your subscribers via emails and make them mindful of the special offers, discounts and time limited deals.
4. Facebook page
To make a large impact and attract larger audiences it is best to resort to Facebook as it is the largest and the impactful platform to do online marketing. You can start by creating a Facebook business page where you can post regular details and updates on your product and services. People can like and subscribe to your page where they will receive notifications about all your new posts in their news feed. This business page or store will help you engage with customers and participate and interact in discussions.
5. Try Pay per Click (PPC / Google Ads)
PPC ads can be very cost effective as the return on investments are very high. If your business is in a specific location, then it is best to target only the local people for maximum tread in your retail store or on your website. Some companies prefer the automated bidding system in Google Ads to target the customers with minimal efforts and get maximum results.
6. SEO Optimized Content
You can drive traffic to your website by using some long tail or specific keywords which are highly SEO optimized. Consumers most frequently use these phrases in a search engine to search their queries. If the content is SEO optimized, your website will be among the top search results, which will increase visitors on your website, and it increases the chances of conversion. This is the furthermost cost-efficient way for small businesses to market their products and services.
7. Post to Instagram
Instagram is trending at a very progressive speed for advertising specially for younger audience. Like Facebook, you can create Instagram business page and provide information and install a virtual store for your products. You can also communicate with your customers, build loyalty and take orders. There is also an option to advertise and sell on Instagram and to make people aware of your products and services.
8. Conduct Webinars (Online Seminars)
Webinars are the finest way to interact with the potential customers, you get to know the demands of the consumers and amend your products and services if needed. It has been pragmatic that webcasts have a 70% rebound rate. It will help to gather the attention to get maximum results of the industry leaders and many potential clients and make sure that you have a very high-quality content which is related to your product.
9. Press releases
Exposure to connect with your consumers, journalists, and bloggers directly is a must to succeed. Press releases are apt for small and mid-sized businesses to gain exposure. By interacting with these people, you can gain exposure as equivalent to global big brands.
10. Social Media Advertising
Creating separate business pages on social media platforms are highly effective but to reach more potential consumers, paid advertising or shout outs are the way to expand your brand image.